AI Marketing Engineer | AI Transformation & Implementation

Adam Sandler

I spent 20 years in brand, digital and eCommerce leadership at Nestlé, Mondelez, American Express and Edelman. Now I build the AI systems marketing teams run on, and I train the people who use them.

20+ years
of enterprise brand, digital and eCommerce leadership
100+
practitioners taught through workshops, Maven lessons and a live mastermind
Since 2024
designing and deploying production AI systems

What I build now

Since 2024 I've designed and deployed production AI systems for healthcare, insurance, SaaS and agency teams. The work usually lands in four places.

  • Agent workflows

    Specialist agents that take repeatable work off a team's plate, from campaign QA to candidate screening.

    • Designed a specialist-agent platform for campaign pacing, QA, creative trafficking and MER analysis
    • An AI candidate-scoring workflow for recruiting
    • A call-QA workflow with transcript de-identification

  • Knowledge bases

    The business context an AI needs to be useful, organized so agents and people can both work from it.

    • An AI chief-of-staff foundation (daily briefs, decision framework, knowledge base)
    • Deployed a HIPAA-compliant Claude Enterprise workspace for the marketing team
    • A paid knowledge-base course

  • Data pipelines

    Pipelines and reporting that pull ad, search and lead data into one place so decisions start from the numbers.

    • An ad-creative data hub syncing ~800 creatives and 2,400 metric rows daily from Meta and Google
    • An automated lead pipeline covering website visitor capture, ICP scoring and AI-drafted outreach into HubSpot
    • A production Supabase data layer and weekly organic reporting

  • Team training

    Hands-on training so the systems stick after the build is done.

    • Led all 6 Claude Code sessions at a two-day AI mastermind in Nashville
    • Delivered a 4-session AI program for a 145-person software company
    • Taught Maven lessons with 100+ enrollees

Experience

AI implementation

2024 to now

The Viable Edge

Sandler Digital Advisory LLCRemote

AI implementation and transformation practice serving healthcare, insurance, SaaS, agency and professional-services clients, from readiness assessment through multi-month build retainers.

12/2024 – Present

Founder & AI Marketing Engineer

  • Behavioral health provider (DTC)Grew AI-search visibility tracking from 15 to 95 monitored prompts.

  • Insurance performance-marketing companyAn ad-creative data hub syncing ~800 creatives and 2,400 metric rows daily from Meta and Google

  • Behavioral health provider (DTC): turned a paid discovery into an ongoing AI capacity retainer. Deployed a HIPAA-compliant Claude Enterprise workspace for the marketing team, including a call-QA workflow with transcript de-identification, a production Supabase data layer and weekly organic reporting. Grew AI-search visibility tracking from 15 to 95 monitored prompts.
  • Insurance performance-marketing company: won 4 contracts since 5/2026. Built an AI chief-of-staff foundation (daily briefs, decision framework, knowledge base), an ad-creative data hub syncing ~800 creatives and 2,400 metric rows daily from Meta and Google, and an AI candidate-scoring workflow for recruiting.
  • B2B SaaS talent platform: served as go-to-market AI architect. Produced 37 SEO/AEO articles (22 live) and built an automated lead pipeline covering website visitor capture, ICP scoring and AI-drafted outreach into HubSpot.
  • AI-native paid media agency: designed a specialist-agent platform for campaign pacing, QA, creative trafficking and MER analysis, which the client extended to a major consumer brand account.
  • Real-estate law firm: built an AI content system producing 28 pieces of content per week on a 6-month retainer.
  • Training: led all 6 Claude Code sessions at a two-day AI mastermind in Nashville ($3,995 per seat, co-hosted with AgentSkills.ai). Delivered a 4-session AI program for a 145-person software company and taught Maven lessons with 100+ enrollees.
  • Brand and products: built The Viable Edge newsletter (1,100+ subscribers, ~51% open rate), YouTube channel (2,500+ subscribers), a paid knowledge-base course and a subscription SaaS brand tool.

eCommerce and Digital Shelf

2023 to 2024

Mondelez International

East Hanover, NJ (Remote)

12/2023 – 11/2024

eCommerce / Digital Shelf Transition Lead (Contract)

  • Led the selection and global rollout of a Digital Shelf platform across 33 markets, supporting 150+ retail customers.

  • Delivered market insights that shaped PIM enhancements and catalog management processes.

  • Led the selection and global rollout of a Digital Shelf platform across 33 markets, supporting 150+ retail customers.
  • Managed vendor performance against SLAs and company objectives.
  • Advised on omnichannel eCommerce strategy, integrating retail media and customer experience across digital and physical channels.
  • Delivered market insights that shaped PIM enhancements and catalog management processes.

The Shelf

New York, NY

8/2023 – 10/2023

Director, Strategy (Contract)

  • Built strategic frameworks for influencer activations for enterprise clients including Sam's Club and Campbell's, contributing to $1M+ in new business.

  • Managed vendor relationships, platform integration and project milestones.

Enterprise digital leadership

2015 to 2023

Nestlé Health Science

fka The Bountiful Company / Nature's BountyHoboken, NJ

5/2022 – 7/2023

Senior Director, Digital Brand Strategy

  • Led digital brand strategy across social, retail media and eCommerce for a 12-brand portfolio.

  • Built and led a 16-person digital marketing team, integrating marketing with social and eCommerce capabilities across business units.

  • Managed a $10M budget, optimizing spend against CAC, LTV and ROAS targets.

  • Led digital brand strategy across social, retail media and eCommerce for a 12-brand portfolio.
  • Built and led a 16-person digital marketing team, integrating marketing with social and eCommerce capabilities across business units.
  • Managed a $10M budget, optimizing spend against CAC, LTV and ROAS targets.
  • Managed eCommerce platform integrations, including Salesforce Commerce Cloud, improving scalability across brands.

12/2020 – 5/2022

Senior Director, Digital Activation

  • Directed Amazon, DTC and owned-channel strategy for the full brand portfolio, increasing Amazon sales 66%.

  • Led vendor RFPs and negotiations with eCommerce and technology partners, saving $6M.

  • Implemented Digital Shelf and catalog management systems for product content across online and brick-and-mortar retailers.

11/2015 – 12/2020

Director, Digital Marketing

  • Activated digital media plans that lifted brand awareness 14% year over year.

  • Led DTC eCommerce for Pure Protein, MET-Rx, Best Bar Ever and Body Fortress, from consumer marketing through fulfillment and customer service.

  • Led DTC eCommerce for Pure Protein, MET-Rx, Best Bar Ever and Body Fortress, from consumer marketing through fulfillment and customer service.
  • Activated digital media plans that lifted brand awareness 14% year over year.
  • Built and retained a team with a culture of collaboration, mentorship and work-life balance.

Agency and brand roots

2003 to 2015

Edelman

New York, NY

7/2014 – 11/2015

Vice President, Director of Community Management

  • Led digital and social strategy for Verizon and Samsung, including real-time activations and platform optimization.

  • Hired, coached and managed a team of 5 social media managers.

American Express

New York, NY

7/2012 – 7/2014

Senior Manager, Digital Marketing

  • Managed engagement for OPEN Forum, a community of 200,000+ small business owners.

  • Launched an influencer-driven content program with well-known entrepreneurs, lifting engagement 18% year over year.

  • Managed engagement for OPEN Forum, a community of 200,000+ small business owners.
  • Launched an influencer-driven content program with well-known entrepreneurs, lifting engagement 18% year over year.
  • Ran OPEN's first Tweet Chat and other cross-channel events, generating millions of impressions.
  • Partnered with engineering on feature development, testing and user experience.

Loeb.nyc

New York, NY

6/2011 – 5/2012

Associate Director of Marketing

  • Developed marketing partnerships generating $7M+ in annual revenue.

  • Led retention and loyalty programs and integrated campaigns across digital, email, direct mail and phone.

Earlier

  • 2/2009 – 6/2011Efficiency 2.0Marketing ManagerNew York, NY
  • 5/2007 – 12/2007RealNetworksCommunity DirectorNew York, NY
  • 10/2005 – 5/2007ESRBManager, Ratings SubmissionsNew York, NY
  • 2/2003 – 10/2005J. Walter ThompsonAssociate Producer, BroadcastNew York, NY

Education

  • MBA, Marketing & Media ManagementFordham Gabelli School of Business2009
  • B.A., English LiteratureFranklin & Marshall College (Dean's List)2001

Let's talk

If you're bringing AI into a marketing organization and want someone who has run the brand side and can build the systems, I'd like to hear about it.